Owners only. Closes Sunday, January 10, 2027, 5:00 PM PT.
Find the zone that bleeds and ship 3 dated fixes by day 30. 8 owner seats, $497.
Six Wednesday labs. You read your own floor. You do not wait on another report.
Claim a founding seat, $497Your whole funnel isn't broken. One zone is leaking. More traffic, a new page, and a new agency fail when they treat every zone at once.
The Floor Plan
Lab 1 scores all six zones, then each lab goes deep on one, in walk order. Day 1 is Wednesday, January 13, 2027. By lab 2 the first leak has a dollar figure from your own numbers. By Thursday, February 11 you have three fixes shipped, each with a dated before-snapshot and one line to watch.
- Jan 13. Entrance. Score the six, then who is walking in.
- Jan 20. Marquee. The leak gets its dollar figure.
- Jan 26. You say which zone leaks and how you know.
- Jan 27. Tables. The page.
- Feb 3. Floor. Desire to payment.
- Feb 10. House Edge. CAC, LTV, payback.
- Feb 17. Loyalty Desk. The second purchase.
What I have seen, in the past tense
More than ten years agency-side. At the peak, 200+ Google Ads accounts through an MCC that belonged to former employers. An account out of budget by 2pm. A 94% optimization score on an account that was losing money. Broad match that added 40% more spend and no more leads. Perry Belcher hired me in 2019 to write email in house. No client names. No student stories.
Full price, stated first
$497
Eight seats, because six labs hold 12 to 18 live reads. Eight people means everyone gets at least one, with room for a second. I need the three days before lab 1 for the page checks.
Or $267 a month for two months ($534 total), then it stops. The next group pays $797. This price is not discounted, and the $47 workshop is not credited toward a seat.
If you attend labs 1 and 2 with your numbers, and by day 14 the Floor Plan does not score all six zones, price one leak, and let you name the zone without me on the call, you get up to three extra 30-minute reads through day 30. The remedy is my time, not a refund. Not the owner: full refund within 48 hours. Change your mind before lab 1: tell me by January 10, 5:00 PM PT, and the seat is refunded in full.
Claim a founding seat, $497You own the business, you have a live offer, and you can make the six Wednesdays. Anyone else takes the $47 workshop. The seat includes that workshop, or the recording if you join after January 6.
P.S. Eight owners. $497. Three dated fixes by February 11. If the day-14 check fails, the remedy is three extra reads, on my time. Seats close January 10 at 5:00 PM PT, or when the eight are gone.
Claim a founding seat, $497Spending $3,000 or more a month, with 90 days behind you? Book the Architecture Read before you claim a seat. Results.